ABOUT PR%F

The family-run company landed itself in Columbia, South Carolina, and has big plans to provide PR%F across the country. Currently, PR%F can be found in eight delicious flavors in the Carolinas. You can sample it in restaurants, bars, and purchase pints in liquor stores, too.  So go ahead, get ice-cream buzzed.

Proof

Born in Harlan, KY and raised in Columbia, SC the roots of PR%F are steeped in family tradition.

TASTE THE PR%F

Our patent-pending process is the only way to keep the alcohol frozen in the ice cream, so the two can co-exist in their creamy state of deliciousness. PR%F is a full 7% alcohol by volume for each serving.

Mocha Chocolate Moonshine

Don’t let the “moonshine” give you pause – this won’t burn your throat 10 seconds in.

This cold and creamy flavor is coffee-cocoa delicious and offers two buzzes for one: caffeine and alcohol!

Caramel Moonshine

It’s the melt-in-your mouth sweetness of caramel, a kick of moonshine, and of course the smoothness of our ice cream.

It’s one of our more popular flavors…if that kind of thing is important to you.

Blackberry Moonshine

Our ultra-smooth Blackberry Moonshine packs a punch of flavor.

This ice cream has earned a spot in our hearts and stomachs, earning it a black belt in delicious.

 

Apple Pie Moonshine

We cater to both uncompromising connoisseurs, and novelty seeking adventurers alike. Our mouth-watering Apple Pie Moonshine is an excellent example of quality meeting creativity.

 

Banana Moonshine

We encourage our customers to challenge the norm and break boundaries!

Let our tropical Banana Moonshine bring your taste buds to the beach.

 

New Flavors!

We’re currently working on several different flavors to tickle your taste buds with.

After all, variety is the spice of life!

 

 

WHERE’S THE PR%F

Available in South Carolina!

Aiken

  • Cold Creek Nursery – 398 Hithchock Parkway, Aiken, SC 29801
  • Plum Pudding – 101 Lauren St. NW, Aiken, SC 29801

Anderson

  • Major Discount Beverage – 154 Civic Center Blvd, Anderson, SC 29626

Bluffton

  • RTS Market – Palmetto Bluff – 12 Westerwald North, Bluffton, SC 29910

Boiling Springs

  • Eagles Liquor Beer & Wines 120 Robin Helton Dr, Boiling Springs, SC 29316

Charleston

  • Total Wine & More – 1820 Ashley River Rd, Charleston, SC 29407

Columbia

  • College Mart – 2100 Devine St, Columbia, SC 29205
  • Greens Beverage Warehouse – 400 Assembly St, Columbia, SC 29201
  • Greens Beverage Warehouse – 4012 Fernandina Rd, SC 29212
  • Killian Wine Spirits & Beer – 327 Killian Rd, Columbia, SC 29203
  • Morganelli’s Party Store – 3155 Forest Dr, Columbia, SC 29204
  • Shiv Mart – 631 Whaley St, Columbia, SC 29201
  • Total Wine & More (Columbia) – 275-C Harbison Blvd, Columbia, SC 29212

Easley

  • Speedy Mart – 100 Crestview Rd, Easley, SC 29642

Fort Mill

  • Johns Place – 940 Gold Hill Rd, Fort Mill, SC 29708

Georgetown

  • Rice Birds 2 – 107 Screven St, Georgetown, SC 29440

Gilbert

  • Quick Stop – 2600 Hwy 378, Gilbert, SC 29054

Graniteville

  • Curgins Corner – 3446 Jefferson Davis Hwy, Graniteville, SC 29829

Greenville

  • Greens Beverage Warehouse – 445 Congaree Rd, Greenville, SC 29607
  • NY Butcher Shoppe – 2222 Augusta St, Greenville, SC 29605
  • NY Butcher Shoppe – 2131 Woodruff Rd, Greenville, SC 29605
  • Total Wine & More – 1125 Woodruff Rd, Greenville, SC 29607

Hilton Head

  • Harbour Town General Store – 147 Lighthouse Rd, Hilton Head, SC 29928

Lexington

  • Gator Market – 581 Corley Mill Rd, Lexington, SC 29072
  • Stop N Shop Exxon – 1104 N. Lake Dr, Lexington, SC 29072

Mount Pleasant

  • NY Butcher Shoppe – 1260 Ben Sawyer Blvd, Mount Pleasant, SC 29464

Myrtle Beach

  • Dons Wine & Liquor – 5706 S. Kings Hwy, Myrtle Beach, SC 29575
  • Greens Beverage Warehouse – 2850 N. Kings Hwy, Myrtle Beach, SC 29577
  • Owens Liquors – 8000 N. Kings Hwy, Myrtle Beach, SC 29572

Pawleys Island

  • Owens Liquors 13707 Ocean Hwy, Pawleys Island, SC 29585

Spartanburg

  • Oasis Party Shop – 102 Southport Rd, Spartanburg, SC 29306

Our History

We are PR%F that perseverance and sticking to your roots can pay off… in a delicious way.

Our founders loved grandma’s homemade custard recipe, and for 75 years, our family looked forward to that dessert. Eventually, we knew it could be more and started experimenting with ice cream and bourbon in the ’80s. Through the years, we traveled around and handed out ice cream samples from the back of an old Jeep. As we traveled, we kept refining the recipe and experimenting with different alcohols until finally in April 2014, after hundreds of tasty trials and samples, we perfected the process for freezing alcohol in the ice cream. And as they say, the rest is history!

PR%F WE ARE SOCIAL

#alcoholicecream, #spreadthebuzz

© Proof 2018 Photos by Sarah Petty, Website designed by Arrowhead Design Company